During the Summer Olympics many years ago, there was a series of ads that showed scenes of people with a wide variety of products. And in each scene, the people smiled and said, "We're Beatrice!" Apparently Beatrice was some sort of conglomerate, and wanted a little name recognition. I've not heard of them since, but I guess the ads worked...whenever I go check out this website I think of those ads.
It's not fair, of course; this Beatrice is not a conglomerate but a literary web log. Go check 'em out.Posted by Will Duquette at January 31, 2004 07:28 PM
Beatrice Foods was or is a huge conglomerate in the Midwest centered in, I think, Chicago. It was named for the original owner's daughter. And that's about all I know about it. ;o) Oh, yes, they used to own a huge chunk of land in Northern Minnesota as a summer estate.